BOCA RATON, Fla., Dec. 31, 2025 — Healthcare Funding Partners (HFP), a leading investment and operating platform serving the healthcare and insurance sectors, today announced the acquisition of Vertical Pulse, a performance marketing and technology company specializing in digital customer acquisition, analytics and automation.
The acquisition reflects HFP’s disciplined, data-driven approach to growth—reinforcing its reputation as an institutional-grade operator with strong financial fundamentals, a highly skilled team and a long-term vision for scaling across multiple verticals. Supported by strategic banking relationships with J.P. Morgan as Sole Bookrunner and Joint Lead Arranger, alongside Citi as Joint Lead Arranger, HFP continues to execute on its strategy of acquiring complementary businesses that expand its AI, media and marketing ecosystem across healthcare, insurance and adjacent industries.
HFP’s success is grounded in precision, prudence and performance. The firm continues to acquire and integrate synergistic businesses while maintaining conservative leverage, robust liquidity and systematic capital allocation.
“Our team has built HFP through a deliberate and disciplined approach—executing with intention, maintaining financial strength and positioning the company for scalable expansion,” said Michael Hilf, CEO of Healthcare Funding Partners. “Every move we make aligns with our mission to build a data-driven platform that delivers consumer transparency, operational efficiency and measurable growth. Just as important, we’ve built this organization around people—our culture is collaborative, entrepreneurial and built on trust. The Vertical Pulse team shares that same DNA. This partnership isn’t just a strategic fit; it’s a cultural one, and that makes it even more powerful.”
That sentiment is echoed by Vertical Pulse’s leadership team, who view the acquisition as both a strategic and cultural alignment.
“Building this company from the ground up has been a remarkable journey. Partnering with HFP marks an exciting new chapter, bringing the scale and expertise to accelerate growth while preserving our core values. I’m proud of our team and confident in the future ahead,” said Umar Yousaf, Founder of Vertical Pulse.
“This partnership reflects our shared mindset of staying ahead of the curve. By joining forces with Healthcare Funding Partners, we are enhancing our capabilities to deliver an even stronger customer experience through innovation and scale,” said Jason Skole, Managing Director of Vertical Pulse.
The acquisition significantly enhances HFP’s AI-first media and marketing platform. Vertical Pulse’s proprietary automation, analytics and real-time optimization technology will integrate directly into HFP’s existing AI infrastructure, connecting data intelligence with marketing performance and customer engagement in a unified ecosystem.
“This partnership reflects our shared mindset of staying ahead of the curve,” said Asif Waheed, Managing Director of Vertical Pulse. “By joining forces with Healthcare Funding Partners, we are enhancing our capabilities to deliver an even stronger customer experience through innovation and scale.”
Favio De Marco, Co-Founder of Vertical Pulse added, “Partnering with HFP is a major milestone for us and a perfect strategic fit. HFP shares our vision of creating a truly integrated, data-driven ecosystem that connects marketing, technology and customer experience. We’re thrilled to contribute technology and expertise to help HFP build the most advanced end-to-end insurance platform in the market.”
This integration will allow HFP to further optimize the customer journey from acquisition through retention—driving measurable ROI and increasing efficiency across Medicare, ACA, life, supplemental and expanding into the home and auto verticals.
Under HFP ownership, Vertical Pulse will continue to maintain, strengthen and grow its existing client relationships—while gaining access to growth capital, infrastructure and shared technology resources.
The partnership also positions Vertical Pulse to deepen its media footprint, accelerate product innovation and launch into new markets such as Home and Auto insurance. Backed by HFP’s financial strength and disciplined execution, Vertical Pulse will expand its technology, marketing and operations to capture market share across multiple performance-driven verticals.
About Healthcare Funding Partners (HFP)
With offices located across the country, Healthcare Funding Partners (HFP) is an investment and operating platform at the intersection of insurance, finance, media and technology. HFP provides capital solutions, AI-driven technology and strategic partnerships to insurance agencies and healthcare insurance distributors nationwide. With a disciplined approach to growth and execution, HFP drives operational excellence, scalability and enterprise value creation across multiple lines of business.
Learn more: www.healthcarefundingpartners.com
About Vertical Pulse
Vertical Pulse is a marketing and technology company specializing in data science, digital acquisition and automation. The firm partners with leading brands across healthcare and financial services to deliver measurable performance through technology and media innovation. Backed by HFP, Vertical Pulse is expanding into new markets—including Home, Auto, Medicare and ACA—with the capital, technology and operational support to scale nationally.
Learn more: www.verticalpulse.com
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